Altruik is a Search Engine Optimization (SEO) technology platform. Altruik’s technology automates the process of optimizing companies’ websites so they receive better rankings in the “natural search” results of search engines like Google, Yahoo, and Microsoft’s Bing. “Natural search” results are those which are not purchased, but are “free” to the company to which they link.
Unlike the alphabetical company listing in the phone book’s white pages, a search engine’s list ranks companies according to their relevance, as determined by the search engine’s proprietary “rules.” As the majority of “clicks” are generated from that first results page, companies focus considerable resources on achieving the highest possible page rank.